Single Cell Discoveries

Redefining the CRO

Overview

Founded in 2018, Single Cell Discoveries is a Netherlands-based CRO with a focus on single-cell sequencing services — some of which have been developed by the company’s founder. As they were entering their next stage of growth, they were building out a new lab space and wanted a brand a site to reflect this evolution.

The reimagining of the logo centered on the basis of their work: the cell. We took inspiration from the spherical shape of a singular cell, adding layer details that evoke a sense of data and sequencing ultimately resulting in a bold, modernist mark that feels vibrant and dynamic with a sense of possibility and discovery. The rest of the brand was took a minimal, simplified approach to design with modern layouts that feel tech-driven and innovative, while still feeling highly approachable and accessible with colorful accent details.

For the site, we knew the IA was going to be a crucial part of the UX. With so many service options, many of which unique to Single Cell, we had to organize them in a way that made sense to their target audience. Ultimately, we decided on a large flyout that offered enough real estate to imply hierarchy and to provide a brief description of each service. When combined with the refreshed identity and brand style, the new site exudes a confidence and scientific creativity that allows Single Cell Discoveries to transcend what it means to be a contract researcher.

Our Role

Brand identity
UX/UI Design
WordPress Development
Information Architecture

Industry

Biotech
CRO

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Sapient

Seeing the invisible — at scale

Overview

Sapient is a specialized CRO that facilitates drug development by identifying biomarkers through advanced technology, data analysis, and a large patient database. Armed with a fresh logo, they came to ICS for a modern website designed to give users an understanding of their technology and to differentiate them from other CROs. The plan was to design a clean, simple UX for easy website navigation, reflecting Sapient’s ability to handle complex tasks at scale and clearly communicate its primary value proposition.

Sapient’s visual identity embodies its industry leadership through sleek, minimalist, and highly polished design. “Dark Mode” elements with darker backgrounds and strategic use of bright, bold colors project innovation and strength. We used the “Specificity at Scale” theme and visualized the discovery of the imperceptible using details within complex elements, referencing the abstract linear elements of the new Sapient logo.

Our Role

Brand identity
Web Design
WordPress development

Industry

BIotech
CRO

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Etiome

Designing a brand to make the invisible visible

Overview

What if we could stop disease before it starts to feel like disease?

Most of the healthcare world treats illness after symptoms appear — by then, the damage is already done. Etiome is flipping that model.

Built on the science of Temporal Biodynamics™, Etiome is pioneering a new category of care: preemptive healthcare. Their platform detects “silent-stage” disease — the early, invisible shifts happening at the molecular and cellular level — and develops biostaged medicines that can halt or even reverse progression before it becomes irreversible. It’s bold. It’s sophisticated. And it needed a brand experience to match.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Designing for a new kind of medicine

Etiome came to us to help them introduce this wholly new way of thinking about health with a visual identity and website that could carry the weight and potential of the idea.

They weren’t looking for sleek futurism or wellness-lite. They needed a design that could express the precision of their science, the humanity of their mission, and the potential of building a platform to detect disease before it’s even felt.

So that’s where we started: with time, biology, and the belief that invisible doesn’t mean unknowable.

Making time visible

Etiome’s platform doesn’t just detect disease — it maps the progression of disease biology over time. It identifies where someone is along the disease continuum, confirms biostages with temporally relevant biomarkers, and enables interventions that are precisely timed to stop the progression of disease.

That idea — identifying and delivering stage-specific therapies to the right patient at the right time — shaped everything we designed.

We developed a visual system that blends geometry with humanity: silhouettes layered with subtle distortion, structured patterns that suggest motion, clarity, and control. A restrained palette, confident type, and flexible design system gave the brand both scientific credibility and creative range.

The UX and UI followed suit — intuitive, clean, and carefully paced to guide users through a complex story without overwhelming them. Every scroll, every detail, aimed to make the invisible feel real, and the future of medicine feel tangible.

From stealth to standout

The site launched alongside Etiome’s emergence from stealth in Spring 2025 — helping them introduce a high-stakes new idea to the world with the kind of presence it deserves.

Now, with a brand that reflects the boldness of their science, Etiome is positioned to attract top-tier talent, secure partners and investors, and build the future of preemptive healthcare — one biostage at a time.

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Solu Therapeutics

A platform for the clinic and beyond

Overview

We partnered with Solu Therapeutics to craft a bold, science-forward brand and digital experience that clearly communicates the promise of the CyTaC Platform and the strength of the innovation behind it.

As Solu moves closer to clinical trials, they recognized the need for a digital presence that could evolve alongside it, one capable of conveying its scientific approach, mission, and momentum to a range of audiences.

We set out to establish a compelling, professional website that reflects the sophistication of Solu’s science and the impact of its work. The new site needed to articulate the capabilities of the CyTaC Platform, spotlight progress in Solu’s lead program and broader pipeline, and introduce the leadership team behind the innovation. Designed with future investors, pharmaceutical partners, and prospective hires in mind, the site serves as both a storytelling platform and a strategic communications tool.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

The creative solution

To bring this vision to life, we developed a digital experience grounded in scientific precision and innovation. Abstract visuals and technical patterns signal discovery and progress, while clean, open layouts ensure clarity across complex subject matter. Scrollytelling, paired with dimensional illustrations and modular content, helps explain the CyTaC Platform in a way that is both engaging and accessible. Strategically placed video content offers a glimpse into Solu’s collaborative team culture and reflects the human purpose behind its breakthroughs. The site also highlights the speed and breadth of Solu’s pipeline and elevates the leadership team’s deep expertise. Throughout, content is carefully structured to underscore the novelty and potential of the platform, setting a strong foundation for continued growth as Solu advances toward the clinic.

A cohesive brand

Beyond the website, we delivered a cohesive set of brand assets to support consistency and scalability across all public-facing communications. This included a comprehensive style guide, custom business cards, and a branded PowerPoint template, tools that enable the Solu team to present a polished, unified identity across all channels.

Solu’s evolved brand integrates a refined visual system, strategic storytelling, and a seamless digital experience, positioning them as a company moving forward with clarity and confidence. The CyTaC Platform is presented not only as a breakthrough in targeted medicine, but as a platform of rigorous methodology and a bold, future-facing vision.

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Gradifi

The benefit of financial wellness

Overview

On the verge of being acquired by Morgan Stanley, Gradifi, a student loan and financial wellness benefits provider, was in need of a brand overhaul. They were looking for a way to appeal both to companies who might be interested in adding these benefits as well as the employees themselves. Along with this, they needed their site to communicate what Gradifi does and the benefits it offers employers and employees.

In order to vet our concepts, ICS enlisted the help of a variety of users from across the country. These live message tests quickly surfaced favorable messages and visual concepts. From there, we refined to better align with the existing style and the needs of the client team. We used color to connect with specific products, updated photos to look more natural and less classically stock, all while using strong, concise messaging, and a generally clean, bold look. The result was a fresh brand identity that built upon their existing brand colors and assets.

Our Role

Brand Identity
UI/UX Design
Competitive Analysis
Message Testing

Industry

Financial Services

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

STR

Bringing clarity to a complex mission

Overview

STR makes the world a safer place by developing technology and applying it to solve emerging national security challenges. Their technology platforms tackle tough problems in cybersecurity, distributed sensing, and artificial intelligence to deliver mission performance. However, because of the sensitivity of the work they do, they found it difficult to attract technical talent to their rapidly growing company.

We worked with their team to design a site and brand that would show off a bit about what they do and give job seekers a true sense of their open, dynamic company culture. The brand identity uses a combination of custom candid photography married with bright, engaging colors, and geometric precision to emphasize the human foundation of their technical mission. The site was organized in a way to allow users to deeply understand their commitment to collaboration and diversity while providing just enough information about their projects without becoming a national security risk. The resulting brand is fiercely dynamic and driven without ignoring the people and perspectives that make them who they are as a company.

Our Role

Logo Refresh
Brand Identity
UI/UX Design
WordPress Development
ATS Integration

Industry

Software & Technology

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

The Double Bull

Beer hall meets dive bar

Overview

Coming out of huge downturn Covid dealt to the restaurant industry, long-time ICS collaborators at the Webber Group had a completely different restaurant concept. They were looking to rebrand and revamp their large airy, industrial-modern space once home to a steakhouse into something with a much wider appeal. The Double Bull Taphouse — a reference the very inner bullseye on a dart board — would be a bit like a beer hall with an elevated pub-inspired menu, but with six dart boards, shuffleboard, a bocce court, and a rotating mix of modern and classic arcade games and pinball — all with a rock and roll dive bar feel.

Like our work on The Bancroft and other Webber Group restaurants, we were given the opportunity to imagine the brand from the logo all the way through to the pens and matchbooks. We landed on a cozy retro look that made use of familiar combinations of strong, saturated colors and various vintage-inspired typefaces. This direction allowed us the freedom to create a number of varied but still tightly related smaller designs and lockups that made their way from the menu, to signage, to an 8’ x 7’ neon logo on the wall.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
Print and Other Collateral

Industry

Restaurant

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Aurelia

An elevated dining expericnece

Overview

Long-time collaborators the Newport Group engaged with ICS to help them reimagine the dining experience of their flagship hotel, The Inn at Castle Hill. Set on picturesque Narragansett Bay in Newport, Rhode Island, Aurelia is redefining coastal New England dining with a seasonal, chef-driven tasting menu. With the logo already locked down, we worked with their team do develop a brand identity and website to not only evoke the spirit of the restaurant, but also eliminate confusion among the Inn’s guests during the busy summer months.

We took inspiration both from the sea and the restaurant’s namesake — Aurelia marginalis — a species of jellyfish discovered by the former owner of the mansion that the Inn now calls home. Textures and colors of the ocean run deeply through the palette while the type, imagery, and subtle interactive elements evoke a sense of refinement, polish, and authenticity. Since their daily offering is so reliant on seasonal availability of product, we devised an easily editable menu that could be changed to reflect the chef’s vision that evening. Lastly, to provide a better guest experience and the site’s IA and content were subtly designed to clarify the reservation system and the dining experience they could expect.

Our Role

Brand Identity
UX Design & Research
WordPress

Industry

Restaurant
Hospitality

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Grow by Ginkgo

Giving a voice to synthetic biology

Overview

The concept of synthetic biology is core to longtime collaborator Ginkgo Bioworks. However, while its the foundation of everything they do, it’s not something that most people understand or maybe have even heard of. In an effort to foster a broader understanding in synbio and to give their team a means to flex their creativity, they created an annual magazine entitled Grow. ICS was at the ground floor of this initiative and was brought in to design the logo, brand identity, collaborate on print layout, and to create a dynamic content-rich website.

One unique aspect of Grow would be that each issue would focus on a single theme that would unite all of the articles, interviews, stories, and art contained within it. This led us to developing a mark designed to be dynamic but still stand on its own and represent their brand. This flexibility carried over into the styling of the website. While it was fundamentally a blank slate for the writers and artists, we made the decision to build a dynamic variable to allow the issue’s theme colors to be set for the digital edition and to carry on through the site.

Since the primary content would be long-form journalism, we designed a post template built for comfortable reading with a strong typographic hierarchy and a number of modular content blocks to layout stories with the same fluid feel as in print, but in a way that would still work on the web. Additionally, we provided some blocks that could introduce multimedia elements, allowing the content on the site to be enhanced with video, audio, or other supplemental content. Over the years, we also worked closely with the Grow team to enable custom translations as well as a shop where users could purchase print copies as well as other Grow and Ginkgo swag.

Our Role

Brand identity
UX/UI Design
WordPress Development
eCommerce
Guidelines

Industry

Biotech
Editorial

Get In Touch

We are full of ideas, we just need someone to share them with.

All Case Studies

Agrospheres

Sowing the seeds for this agro-tech’s future growth

Overview

The design direction for AgroSpheres is a bold, nuanced blend of biotechnology and agriculture, brought to life with sleek, minimal layouts and organic elements. By merging tech-centric graphics and ag-inspired imagery, we crafted a visual story that feels both innovative and grounded in science. Authentic human imagery adds a personal touch, while clean, striking visuals project trustworthiness and revolution. This balance of sophistication and approachability reflects AgroSpheres’ mission to redefine boundaries in their industry—modern yet rooted in credibility.

Our Role

Visual Identity
UX/UI Design
Webflow Development
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

Results that resonate

The new site positioned AgroSpheres as an industry leader, drawing increased attention from investors and collaborators. Users praised the site’s clarity and visual appeal, reinforcing trust and interest in the company’s mission. With a growth-ready design and strategic storytelling, AgroSpheres now has a digital presence that punches well above its weight, setting them up for continued success.