63 Maverick Square #9
Boston, MA 02128



Growing from a first-mover startup to an industry-defining biotech company of the future necessitates evolving a brand while holding true to its original ethos.

Generate:Biomedicines partnered with us to expand its brand and website, showcasing to the biotech community that what was once considered science fiction is now a reality. We achieved this through a year-long buildout of content around their Chroma model, Generate Platform, and Pipeline.

The Chroma story began with ICS designing a blog post about the vast potential of their de novo protein-generating AI and culminated in a full-page buildout that validated the technology. As an unapologetically scientific company, Generate is committed to sharing this breakthrough with the larger scientific community. The Chroma page provides links to an API and model weights where scientists can develop their own de novo proteins.

The model is part of a larger strategy focused on maximizing its platform for impact and creating a pipeline of life-changing medicines. ICS worked closely to develop a platform page that would use existing elements of the brand to visually represent the power and potential of the continuous loop platform to increase the speed at which therapeutics are identified and validated. The success of the platform has resulted in a deep pipeline in multiple therapeutic areas which we designed to immediately show its depth.

The brand relies on visually stunning images of proteins presented through a minimal brand palette to highlight the potential of what comes next.

Our Role

  • Brand Identity
  • Content Strategy
  • UI/UX Design
  • WordPress
  • Creative Partner


  • Biotech & Life Science

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We are full of ideas, we just need someone to share them with.