Sail Biomedicines

A brand built to evolve

Overview

Sail Biomedicines was founded in October 2023, uniting first-in-category technologies from across the Flagship Pioneering ecosystem and bringing together more than eight years of data and multi-product platform-building expertise. The result is the Sail Platform, the most comprehensive toolkit in the industry for programming RNA medicines.

Our Role

Visual Identity
UX/UI Design
Webflow Development
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

We took a phased approach to building Sail’s brand and website—balancing the immediate need for a site with the thoughtful development of a full, immersive experience. For Sail’s initial launch, we developed a brand identity, visual language, and website that positioned the company as a category leader from day one. The brand needed to capture the scale and ambition of Sail’s vision while making its complex science clear and compelling for investors, scientists, talent, and the media.

In the second phase of our work, we expanded the brand’s visual system to reflect Sail’s rapid evolution and growing momentum. Through audience insights, we refined the balance between accessibility and scientific precision, ensuring that the brand spoke to both expert and non-expert audiences without losing depth. We also explored visual storytelling approaches, testing different levels of abstraction to make complex concepts engaging while staying true to the underlying science.

Beyond the website, we delivered a full suite of brand assets to ensure consistency and scalability across all touchpoints. This included a comprehensive style guide, an evolved logo, and a PowerPoint template, equipping Sail with the tools to maintain a strong and cohesive brand presence.

Through a refined visual system, strategic storytelling, and an enhanced digital experience, Sail’s brand signals a company that is defining the future of programmable medicines.

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Bar ‘Cino

A lively, intimate brand experience

Overview

On the verge of opening a Boston location of their newest brand, Bar ‘Cino (pronounced CHEE-no), longtime partners at the Newport Restaurant Group teamed up with ICS to reimagine the restaurant’s web presence.

Out of the gate, we identified the two main problems we’d have to solve: how do we make this site work for a restaurant with two — and possibly more — locations, and how do we make the online ordering through third party delivery companies as user-friendly and seamless as possible?

With the brand already established, we went into full on UX and wireframing mode, working out various approaches for how to ensure guests would be able to find the right menu for the location they were looking for. Like all restaurant projects we take on, we took a truly mobile-first approach to the design, ensuring all functionality was optimized for a user on their phone as we typically expect 60-80% of a restaurant’s traffic to be on mobile. On top of this, we had to provide flexibility for each location to have integrated menus and links for takeout, catering, private events, and more.

The final design integrates custom videography, location and food photography, and a bold but refined and welcoming UI that gives guests a sense of Bar ‘Cino before they set foot in the restaurant. The IA is built to drive guests to their chosen location with each location page providing a customized yet branded experience that makes it a breeze to view the menu, order takeout, or make reservations.

Our Role

Brand identity
Web Design
UX Research
WordPress development
Guidelines

Industry

Hospitality

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Abiologics

Artificial biology made beautiful

The challenge: Transforming scientific skepticism

Abiologics needed a digital presence that could communicate a revolutionary biologics platform to multiple audiences. Standing at the frontier of synthetic protein design — a concept long discussed but never successfully commercialized — the company required a narrative that could transform scientific skepticism into excitement. Their goal was to build credibility, attract partners, and showcase a technology that promised to reshape medicine.

Our Role

Brand Strategy
Brand Identity
Webflow Development
Custom Scientific Visualizations
Interactive Animations
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

Design strategy: Merging science and storytelling

We crafted a digital experience that balanced computational precision with human-centered storytelling. By incorporating mirror image motifs, interactive design elements, and responsive layouts, we created a website that did more than explain complex science — it celebrated innovation. The design strategically addressed multiple audience personas, from skeptical scientists to potential investors and future employees, using a visual language that made cutting-edge research feel accessible and compelling.

The impact: A digital gateway to future medicine

The resulting platform positioned Abiologics as a pioneer at the intersection of chemistry, computation, and human health. More than a corporate website, it became a window into a potential future of medicine. The project delivered a flexible digital ecosystem with Webflow development, responsive design across multiple breakpoints, SEO optimization, and integrated job posting capabilities. Ultimately, the website established Abiologics’s public narrative and created a design system ready to communicate their groundbreaking approach to synthetic biologics.

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Prologue

Visualizing the future of biotherapeutics

Overview

Spun out of Flagship Pioneering, Prologue has a revolutionary approach: using proteins found in viruses to expand the functional boundaries of human proteins, essentially unlocking a vast new universe of therapeutic possibilities. They came to us looking for a brand presence that that could capture both the magnitude of this vision and the sophisticated science behind it.

Prologue’s openness to creative exploration made this partnership special from day one. Their team of scientists didn’t just want to explain their platform—they wanted to go one step further with custom images to really help people see it. This spirit of collaboration led to one of our most innovative projects, where we worked directly with their scientists to transform complex protein modeling data into stunning visual elements that were both scientifically accurate and visually captivating.

Our Role

Brand Strategy
Brand Identity
Webflow Development
Custom Scientific Visualizations
Interactive Animations
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

The approach

We began by immersing ourselves in Prologue’s world, working closely with their scientific and leadership teams to not only understand their platform, but more broadly, their vision for the future of medicine. This deep relationship informed every aspect of the design process, from the strategic information architecture to the visual language we developed.

A standout element of the project was our work with Prologue’s scientific team to transform their 3D protein modeling data into engaging visual assets. This unique collaboration allowed us to create a series of scientifically accurate yet visually striking illustrations that helped tell their story in a way that was both precise and visually captivating.

From a more tactical perspective, we established a website architecture that guides users through Prologue’s story with purpose, using interactive elements and animations to illuminate complex concepts. This flexible system is designed to grow with the company, incorporating their relationship with Flagship while establishing their own distinct identity in the biotech space— for applications both online and off.

The impact

The new brand positions Prologue as a pioneer in the biotherapeutics space with a digital presence that matches the sophistication of their science. The success of this project was a result of the close collaborative relationship we built with their engaged, dedicated, and brilliant team. Their willingness to push boundaries creatively resulted in a unique visual language that sets them apart in the industry while maintaining scientific accuracy.

The site and brand offers a powerful platform for Prologue to share their vision of expanding the boundaries of human proteins, attracting potential partners and talent who share their mission to develop transformative medicines.

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IDRx

Branding a patient-first future

Overview

IDRx was founded with a singular mission: to redefine the treatment of genetically-driven cancers. Their vision is to make these cancers manageable chronic conditions for millions of people. This patient-first belief drives the development of their lead drug candidate, IDRX-42, and drove the decisions we made together while building their brand and website.

IDRx came to us well-prepared, bringing a clear decision-making process that allowed for swift, decisive action. This empowered our team to execute bold ideas quickly. In a highly streamlined process, they embraced a two-step rebrand: an initial mini refresh to lock in the foundational elements they needed for their pitch deck followed by a broader launch of the fully-developed brand identity and website. Their openness to iterative changes ensured we could refine on the fly, shaping a final product that truly reflects IDRx’s evolving vision.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Visually, we employed Swiss poster influences—clean lines, bold minimalism, and intuitive layout—to give the site a polished yet approachable feel. We paired this with human-centered messaging and simplified scientific explanations to keep it accessible for patients, caregivers, clinicians, and investors alike. By focusing on IDRx-42’s potential, we aimed to pique curiosity and establish immediate credibility. This purposeful simplicity invites deeper engagement from a broad audience.

For IDRx, the brand and website serve as an authentic platform to champion their patient-first approach and groundbreaking IDRX-42. (And we are delighted to share more news about IDRx here!) For us, it was a collaboration defined by agility, shared enthusiasm, and a commitment to delivering a powerful story—one that underscores the promise of making cancer care more hopeful and human.

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Go Therapeutics

A clean start for an industry leader

Overview

After 20 years of groundbreaking scientific work, GO needed their brand and digital presence to match their ambition. They partnered with us to create a bold new identity that would attract pharmaceutical partnerships and position them as leaders in next-generation cancer therapeutics.

GO Therapeutics is revolutionizing cancer treatment with their “super clean” targeting technology. Their innovative approach identifies and targets sites found only on cancer cells—not healthy ones—making treatments dramatically safer and more effective than traditional therapies.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Our mission

Create an intriguing, bold brand identity
Design a sophisticated website showcasing their revolutionary platform
Position GO as the definitive leader in clean target therapeutics
Drive partnership inquiries from major pharmaceutical companies

From day one, the GO team was poised to make changes and work collaboratively with ICS. Their small, decisive team—led by two key stakeholders—trusted our expertise and shared our appetite for creative innovation. As their CEO put it, they wanted to be “the Radiohead of biotech”—different, bold, and ahead of the curve.

The creative solution

We developed a striking visual identity that marries scientific precision with creative vision:

Clean, minimalist design reflecting their precise targeting approach
Custom scientific illustrations that simplify complex concepts
Sophisticated design system adaptable across all touchpoints
Engaging narrative format that appeals to both scientific and business audiences

Visual language

GO Therapeutics visual language aims to capture their precise and novel scientific approach. The primary brand elements feature target circles and ambient videos of ink blots. The simple geometric shape of the target circle captures the essence of “super clean targeting,” and the accompanying cross and grid emphasize precision. The reverse ink blot videos are a visual metaphor to communicate the “removal” or “reduction” of cancer cells through GO’s selective target therapies.

Logo

The redesigned logo for GO Therapeutics is a refined and sophisticated representation of the brand’s core mission and science story—precision in targeting cancer cells while preserving healthy tissue.

The most striking feature is the circular element within the “o.” Bisected by a line, this circle represents a crosshair or target, symbolizing GO’s commitment to precision medicine. The crosshair denotes the pinpoint accuracy with which GO Therapeutics’ treatments are designed to identify and attack cancer cells, emphasizing the focus on targeted therapies that aim to minimize collateral damage to healthy cells.

Technical excellence

Developed on WordPress, the site is built with a responsive design that ensures optimal performance across all devices. The WordPress Gutenberg editor provides a robust and user-friendly modular content management system that allows the GO team to easily update content and add new resources as their needs evolve. Robust analytics integration through Google Analytics and HotJar provides valuable insights into engagement, usage, and even possible issues, helping to measure and optimize site performance. Additionally, rigorous quality assurance testing across all major browsers guarantees a polished and professional experience for both users and administrators.

Looking forward

With their new digital presence, GO Therapeutics is perfectly positioned to advance their mission of transforming cancer treatment through pharmaceutical partnerships. Their bold new identity reflects both their scientific rigor and visionary approach, setting the stage for the next wave of cancer therapeutics and for the next milestones of the company.

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Numat

Storytelling for material science with global impact

Overview

For Numat, a pioneering materials science company working with metal-organic frameworks (MOFs), ICS developed a comprehensive brand identity and website that transforms how the world sees their groundbreaking technology. Our goal: elevate Numat from a promising startup to a recognized leader in next-generation material solutions with potential impacts across industries and in applications yet to be imagined.

Our Role

Discovery strategy
Content Strategy
Brand Identity & Logo
Visualizations
Design System
Website Design & Development

Industry

Precision Chemistries and Materials Science

The challenge

Numat faced a unique communication challenge. Their core technology—MOFs—is complex, highly technical, and not widely understood even by those in the material science field. Despite being capable of solving critical global challenges in areas like carbon capture, gas filtration, and molecular separation, Numat struggled to tell a story that resonated beyond scientific circles.

The company needed a brand and digital presence that could:

Demystify their sophisticated MOF technology
Showcase the versatility of their product platforms
Communicate their potential to transform multiple industries
Attract investors, talent, and commercial partners

Our approach

We dove deep into Numat’s world, understanding not just their technology but their vision. Our strategy centered on positioning Numat as much more than a materials company. We wanted them to be seen as problem solvers with a platform technology that could reshape how industries approach complex challenges.

The resulting brand and website repositioned Numat as a visionary company at the intersection of chemistry, computing, and problem-solving. We created a visual language that captured the precision of their science while hinting at the boundless potential of their technology.

We developed a brand identity that:

Evolved their visual language to reflect a mature, innovative company
Created abstract visual representations of MOFs that told a story of possibility
Developed a design system that felt premium, scientific, and approachable
Crafted messaging that emphasized their end-to-end approach and future potential

The new website became a narrative journey, guiding users through Numat’s capabilities, showing how their MOF platforms could be adapted across industries—from health and safety to semiconductor manufacturing and environmental solutions. The site’s clever information architecture organized solutions by industry, capability, or product to allow users see the broader possibilities of MOFs and how a partnership with Numat could solve their specific challenges.

Looking ahead

Our work with Numat isn’t just about a website—it’s about setting the stage for their next decade of innovation. By clearly articulating their vision of becoming a global materials provider, we’ve helped them take a significant step toward becoming the definitive MOF technology company.

The new brand and website serve as a platform for Numat to showcase how they’re not just creating materials but enabling entire new possibilities across industries.

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bitBiome

Exploring the grand and the microscopic

Overview

bitBiome is revolutionizing the field of enzyme discovery and engineering with their groundbreaking microfluidic sequencing technology. This innovation has given rise to a vast, unique microbial database that leaves public databases in the dust. Paired with their expertise in bioinformatics and machine learning, bitBiome boasts a comprehensive platform for identifying, assessing, and optimizing enzymes for various industrial applications.

As they set their sights on global expansion into the US and European markets,they partnered with ICS to develop a fresh brand identity and website that would embody their pioneering spirit, scientific prowess, and the exciting potential their platform offers.

Project objectives

Create a clear, bold brand identity that positions bitBiome as an ambitious global leader
Design and develop an engaging website that effectively communicates the value and impact of bitBiome’s end-to-end platform
Drive inbound inquiries from prospective customers and partners to fuel revenue growth
Develop a flexible design system for consistent, efficient marketing collateral

Our Role

Brand Strategy
Brand Identity
UX/UI Design
WordPress Development
Scientific Illustrations
Marketing Templates
Brand Guidelines

Industry

Biotech & Life Science

Discovery

We kicked off with an immersive discovery phase to understand the ins and outs of bitBiome – their offerings, unique selling points, brand personality, and goals. This included:

Kickoff meeting and brand workshop with key stakeholders to build a working relationship and begin to establish the team’s design and stylistic preferences
Interviews with bitBiome’s leadership, scientists, and satisfied customers
Deep dive into bitBiome’s focus industries and competitive landscape to better understand where the rest of the market is and where to find a place to position them
Development of key user personas: Customers, Scientific Recruits, Investors

These insights formed the foundation of our brand strategy and website architecture, ensuring every decision aligned with the needs of bitBiome’s target audiences.

Visual identity

With a solid strategy in place, we explored visual directions that would capture bitBiome’s pioneering spirit and the natural source of their platform. We landed on a concept that artfully combines evocative environmental and textural photography with organic 3D visuals of microbes and enzymes. This striking juxtaposition communicates both scientific precision and boundless creative potential, all with nods to various ecosystems that are the source of the bitBiome platform.

We applied this visual language to refine bitBiome’s logo, develop eye-catching graphic elements, and define their core brand colors and fonts. The result is a sophisticated yet approachable aesthetic that truly sets them apart in their industry.

Website

Considering their need to get away from their old site quite quickly, we developed a temporary site. This single page site used a bit of “scrollytelling” along with thoughtful, aspirational copy, and the beginnings of their new visual brand to capture users’ attention and hook them into what was to come.

For the main website, we adopted a user-centric approach to structure the sitemap and prioritize key content. High-impact pages leverage an engaging narrative format to draw visitors in and clearly communicate the value and potential of bitBiome’s platform.

Recognizing the need to appeal to both scientific and business audiences, we struck a careful balance between aspirational messaging and technical details, bolstered by compelling case studies and proof points. The modular design system allows for easy customization of content to cater to different industries and personas.

Developed on WordPress’s Gutenberg editor, the site is structured to empower the bitBiome team to effortlessly update content and add new resources as needed. Rigorous QA across devices and browsers ensured a polished, professional user and admin experience.

A 360º brand

To allow bitBiome to fully realize their brand across all touchpoints, the following assets were created:

A digital style guide specifying the design system for web and other marketing assets
A library of custom 3D and 2D scientific illustrations to visualize their platform and technology
Branded PowerPoint and document templates for cohesive presentations and collateral
Comprehensive brand guidelines detailing logo usage, color palette, typography, graphic elements, photography style, and more

The results

The reimagined bitBiome brand and website launched to rave reviews from stakeholders, customers, and industry peers alike. The bold visuals and compelling content effectively capture bitBiome’s innovative spirit and vast potential.

As a result of our collaboration, bitBiome now has a cohesive, impactful brand and digital presence to support their continued growth and expansion. The flexible website and design system components will evolve right alongside their business as they advance their mission to drive a more sustainable, healthy future through the power of enzymes.

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Generate:Biomedicines

Overview

Growing from a first-mover startup to an industry-defining biotech company of the future necessitates evolving a brand while holding true to its original ethos.

Generate:Biomedicines partnered with us to expand its brand and website, showcasing to the biotech community that what was once considered science fiction is now a reality. We achieved this through a year-long buildout of content around their Chroma model, Generate Platform, and Pipeline.

The Chroma story began with ICS designing a blog post about the vast potential of their de novo protein-generating AI and culminated in a full-page buildout that validated the technology. As an unapologetically scientific company, Generate is committed to sharing this breakthrough with the larger scientific community. The Chroma page provides links to an API and model weights where scientists can develop their own de novo proteins.

The model is part of a larger strategy focused on maximizing its platform for impact and creating a pipeline of life-changing medicines. ICS worked closely to develop a platform page that would use existing elements of the brand to visually represent the power and potential of the continuous loop platform to increase the speed at which therapeutics are identified and validated. The success of the platform has resulted in a deep pipeline in multiple therapeutic areas which we designed to immediately show its depth.

The brand relies on visually stunning images of proteins presented through a minimal brand palette to highlight the potential of what comes next.

Our Role

Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

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Emulate

Overview

Emulate is an energetic company pioneering a new era in human health through the power of organ-chip technology. Through a combination of biology, design, and engineering, Emulate has developed the Human Emulation System, which gives researchers unprecedented abilities to recreate the human microenvironment for the purposes of understanding how disease, drugs, chemicals and cosmetics affect our health.

The Emulate team came to us motivated to evolve and deepen their brand language, while also building a new website with a robust infrastructure that could scale with their business. The ICS team was also tasked with expanding the existing Emulate visual language by creating a sleek, modern, and responsive website to better communicate the benefits of Organs-on-a-Chip, and create a hub for their digital marketing efforts.

The result is a future-driven and engaging experience for visitors that elevates Emulate’s brand and reputation as a leader in the organ-chip space. The ICS team expanded upon Emulate’s visual language by layering in elements like biological microscopy details, along with glass-like transparency effects reminiscent of Emulate’s transparent organ-chip technology, introducing visual depth and elegance that connects the biology to the product. We designed content to be accessible and immersive by using custom animations, illustrations, and narrative-style page layouts to provide more opportunities for storytelling and a more captivating path to understanding the power of Emulate’s technology.