OverView

ProFound Therapeutics, a Flagship Pioneering company, tackles the grand challenges of biology by exploring the vast frontier of the dark proteome to uncover therapeutic proteins that will transform medicine.

Our assignment was to present a brand that operates at the highest level of biotech, to show the elegance of their deep and innovative science, and to ground ProFound’s exploration through the visual introduction of the ProFoundry Platform. The site employs abstracted landscapes and terrain-like details as a way to visualize Profound’s exploration of uncharted scientific territory. The unexpected color palette aligns with Profound’s sophisticated science and creates a sense of visual elegance. We complemented the more abstract visuals with a scientific visualization of the ProFoundry Platform that introduces users to a diverse pipeline of revolutionary medicines. The site as a whole creates a sophisticated experience that aligns with a company that is revealing a vast new frontier for the biotech industry.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Finding solutions to climate change takes collaboration, innovation, scale and community—and Greentown Labs is uniquely positioned to meet that challenge.

As longtime partners of Greentown Labs, ICS created a brand built around the collective awe and bridge building needed to foster, develop, and commercialize climate solutions. The website is where startups, corporations and partners come together to learn how to take climate action that matters. From creating a welcoming user experience that showcases Greentown startups to making event signup intuitive and seamless, the Greentown Labs brand leads with a sense of community and belief in what we can achieve together.

The brand and website are built with growth and flexibility top of mind. And the site has scaled as Greentown has grown from a Somerville-based incubator to a national climate tech leader with multiple locations. We oriented that growth around a brand architecture that allows new programs and services to have their own distinct look and feel but also connect back to the Greentown Labs parent brand.

It’s climate action at work.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Clean Energy

OverView

Our creative digital designers and strategists worked closely with Ginkgo Bioworks’ stakeholders (founders, scientists, designers, and strategists, to name a few) to help build the brand that put synthetic biology on the map and created a whole new category in biotechnology. We started with a quick iteration to meet a tight deadline, and continued to expand and evolve their digital brand over the following years. 

Read below to see how ICS and Ginkgo worked together on the Grow Magazine, Concentric by Ginkgo, Creative Residency, and Syntheticbiology.com.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Emulate is an energetic company pioneering a new era in human health through the power of organ-chip technology. Through a combination of biology, design, and engineering, Emulate has developed the Human Emulation System, which gives researchers unprecedented abilities to recreate the human microenvironment for the purposes of understanding how disease, drugs, chemicals and cosmetics affect our health.

The Emulate team came to us motivated to evolve and deepen their brand language, while also building a new website with a robust infrastructure that could scale with their business. The ICS team was also tasked with expanding the existing Emulate visual language by creating a sleek, modern, and responsive website to better communicate the benefits of Organs-on-a-Chip, and create a hub for their digital marketing efforts. 

The result is a future-driven and engaging experience for visitors that elevates Emulate’s brand and reputation as a leader in the organ-chip space. The ICS team expanded upon Emulate’s visual language by layering in elements like biological microscopy details, along with glass-like transparency effects reminiscent of Emulate’s transparent organ-chip technology, introducing visual depth and elegance that connects the biology to the product. We designed content to be accessible and immersive by using custom animations, illustrations, and narrative-style page layouts to provide more opportunities for storytelling and a more captivating path to understanding the power of Emulate’s technology.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Shape^TX was founded with the mission to make programmable RNA medicines available for everyone. They will accomplish their mission by leveraging the power of AI to upend traditional drug discovery.

Shape^TX’s mantra is as simple and elegant as it is bold and resolute: We let data be our guide. With that in mind, we built a bold and beautiful brand that matches Shape’s ethos.

Our design team employed fluid, abstracted, and organic shapes that demand a sense of motion and flexibility. This plays with the very notion of the concept of “shape”; rather than a rigid, formal visual shape, we’ve created a language of fluid forms that speak to Shape^TX’s flexibility, scalability and possibility.

This phase one site is purposely sparse—it’s not for the faint of heart or casual visitor. This is a site built to intrigue those in the know to want to know more.

Our Role

• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Ampersand Biomedicines, a Flagship Pioneering company, harnesses the power of biology, deliberate design, programmable precision, and an innovative addressing system to create new and better medicines that will cure a wide-range of diseases. The unlock is that they can program smarter medicines that act specifically at the site of disease and nowhere else.

Our design team focused on building a nuanced visual brand through the use of dual brand colors (and shades of those colors) that speak Ampersand’s core science: the localizing moieties that drive localization and the actuator moieties that drive the therapeutic effect. This color play is used as a foundational element throughout the site. 

We were also challenged to create visual elements to enhance the users’ understanding of the complex scientific advancements that make Ampersand unique. Ampersand’s AND-Platform™ enables a new way of designing medicines by reimagining the definition of a target. Our team collaborated closely with the Ampersand team to create content that introduced the power of the platform through thoughtfully designed visual graphics and animations that support the written content. 

Key to the platform is Ampersand’s proprietary Opportunity Atlas — Ampersand’s systematic approach to identifying localized targets in healthy and diseased tissues allows us to navigate a large range of disease in almost all areas of the body. We developed an interactive graphic that allows the user to click on a localizer target, actuator, or disease to see how the versatile engineering capabilities of the AND-Platform™ enables Ampersand to take aim at a broad range of diseases simultaneously.

The overall result is a brand that uses visual communication to highlight scientific innovation of the AND-Platform, powered by a broad and ever-growing addressing system.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science