Prologue

Visualizing the Future of Biotherapeutics

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Spun out of Flagship Pioneering, Prologue has a revolutionary approach: using proteins found in viruses to expand the functional boundaries of human proteins, essentially unlocking a vast new universe of therapeutic possibilities. They came to us looking for a brand presence that that could capture both the magnitude of this vision and the sophisticated science behind it.

Prologue’s openness to creative exploration made this partnership special from day one. Their team of scientists didn’t just want to explain their platform—they wanted to go one step further with custom images to really help people see it. This spirit of collaboration led to one of our most innovative projects, where we worked directly with their scientists to transform complex protein modeling data into stunning visual elements that were both scientifically accurate and visually captivating.

Our Role

Brand Strategy
Brand Identity
Webflow Development
Custom Scientific Visualizations
Interactive Animations
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

The Approach

We began by immersing ourselves in Prologue’s world, working closely with their scientific and leadership teams to not only understand their platform, but more broadly, their vision for the future of medicine. This deep relationship informed every aspect of the design process, from the strategic information architecture to the visual language we developed.

A standout element of the project was our work with Prologue’s scientific team to transform their 3D protein modeling data into engaging visual assets. This unique collaboration allowed us to create a series of scientifically accurate yet visually striking illustrations that helped tell their story in a way that was both precise and visually captivating.

From a more tactical perspective, we established a website architecture that guides users through Prologue’s story with purpose, using interactive elements and animations to illuminate complex concepts. This flexible system is designed to grow with the company, incorporating their relationship with Flagship while establishing their own distinct identity in the biotech space— for applications both online and off.

The Impact

The new brand positions Prologue as a pioneer in the biotherapeutics space with a digital presence that matches the sophistication of their science. The success of this project was a result of the close collaborative relationship we built with their engaged, dedicated, and brilliant team. Their willingness to push boundaries creatively resulted in a unique visual language that sets them apart in the industry while maintaining scientific accuracy.

The site and brand offers a powerful platform for Prologue to share their vision of expanding the boundaries of human proteins, attracting potential partners and talent who share their mission to develop transformative medicines.

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IDRx

Branding a Patient-First Future

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IDRx was founded with a singular mission: to redefine the treatment of genetically-driven cancers. Their vision is to make these cancers manageable chronic conditions for millions of people. This patient-first belief drives the development of their lead drug candidate, IDRX-42, and drove the decisions we made together while building their brand and website.

IDRx came to us well-prepared, bringing a clear decision-making process that allowed for swift, decisive action. This empowered our team to execute bold ideas quickly. In a highly streamlined process, they embraced a two-step rebrand: an initial mini refresh to lock in the foundational elements they needed for their pitch deck followed by a broader launch of the fully-developed brand identity and website. Their openness to iterative changes ensured we could refine on the fly, shaping a final product that truly reflects IDRx’s evolving vision.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Visually, we employed Swiss poster influences—clean lines, bold minimalism, and intuitive layout—to give the site a polished yet approachable feel. We paired this with human-centered messaging and simplified scientific explanations to keep it accessible for patients, caregivers, clinicians, and investors alike. By focusing on IDRx-42’s potential, we aimed to pique curiosity and establish immediate credibility. This purposeful simplicity invites deeper engagement from a broad audience.

For IDRx, the brand and website serve as an authentic platform to champion their patient-first approach and groundbreaking IDRX-42. (And we are delighted to share more news about IDRx here!) For us, it was a collaboration defined by agility, shared enthusiasm, and a commitment to delivering a powerful story—one that underscores the promise of making cancer care more hopeful and human.

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Go Therapeutics

A clean start for an industry leader

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After 20 years of groundbreaking scientific work, GO needed their brand and digital presence to match their ambition. They partnered with us to create a bold new identity that would attract pharmaceutical partnerships and position them as leaders in next-generation cancer therapeutics.

GO Therapeutics is revolutionizing cancer treatment with their “super clean” targeting technology. Their innovative approach identifies and targets sites found only on cancer cells—not healthy ones—making treatments dramatically safer and more effective than traditional therapies.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Our mission

Create an intriguing, bold brand identity
Design a sophisticated website showcasing their revolutionary platform
Position GO as the definitive leader in clean target therapeutics
Drive partnership inquiries from major pharmaceutical companies

From day one, the GO team was poised to make changes and work collaboratively with ICS. Their small, decisive team—led by two key stakeholders—trusted our expertise and shared our appetite for creative innovation. As their CEO put it, they wanted to be “the Radiohead of biotech”—different, bold, and ahead of the curve.

The Creative Solution

We developed a striking visual identity that marries scientific precision with creative vision:

Clean, minimalist design reflecting their precise targeting approach
Custom scientific illustrations that simplify complex concepts
Sophisticated design system adaptable across all touchpoints
Engaging narrative format that appeals to both scientific and business audiences

Visual Language

GO Therapeutics visual language aims to capture their precise and novel scientific approach. The primary brand elements feature target circles and ambient videos of ink blots. The simple geometric shape of the target circle captures the essence of “super clean targeting,” and the accompanying cross and grid emphasize precision. The reverse ink blot videos are a visual metaphor to communicate the “removal” or “reduction” of cancer cells through GO’s selective target therapies.

Logo

The redesigned logo for GO Therapeutics is a refined and sophisticated representation of the brand’s core mission and science story—precision in targeting cancer cells while preserving healthy tissue.

The most striking feature is the circular element within the “o.” Bisected by a line, this circle represents a crosshair or target, symbolizing GO’s commitment to precision medicine. The crosshair denotes the pinpoint accuracy with which GO Therapeutics’ treatments are designed to identify and attack cancer cells, emphasizing the focus on targeted therapies that aim to minimize collateral damage to healthy cells.

Technical excellence

Developed on WordPress, the site is built with a responsive design that ensures optimal performance across all devices. The WordPress Gutenberg editor provides a robust and user-friendly modular content management system that allows the GO team to easily update content and add new resources as their needs evolve. Robust analytics integration through Google Analytics and HotJar provides valuable insights into engagement, usage, and even possible issues, helping to measure and optimize site performance. Additionally, rigorous quality assurance testing across all major browsers guarantees a polished and professional experience for both users and administrators.

Looking Forward

With their new digital presence, GO Therapeutics is perfectly positioned to advance their mission of transforming cancer treatment through pharmaceutical partnerships. Their bold new identity reflects both their scientific rigor and visionary approach, setting the stage for the next wave of cancer therapeutics and for the next milestones of the company.

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Numat

Storytelling for material science with global impact

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For Numat, a pioneering materials science company working with metal-organic frameworks (MOFs), ICS developed a comprehensive brand identity and website that transforms how the world sees their groundbreaking technology. Our goal: elevate Numat from a promising startup to a recognized leader in next-generation material solutions with potential impacts across industries and in applications yet to be imagined.

Our Role

Discovery strategy
Content Strategy
Brand Identity & Logo
Visualizations
Design System
Website Design & Development

Industry

Precision Chemistries and Materials Science

The Challenge

Numat faced a unique communication challenge. Their core technology—MOFs—is complex, highly technical, and not widely understood even by those in the material science field. Despite being capable of solving critical global challenges in areas like carbon capture, gas filtration, and molecular separation, Numat struggled to tell a story that resonated beyond scientific circles.

The company needed a brand and digital presence that could:

Demystify their sophisticated MOF technology
Showcase the versatility of their product platforms
Communicate their potential to transform multiple industries
Attract investors, talent, and commercial partners

Our Approach

We dove deep into Numat’s world, understanding not just their technology but their vision. Our strategy centered on positioning Numat as much more than a materials company. We wanted them to be seen as problem solvers with a platform technology that could reshape how industries approach complex challenges.

The resulting brand and website repositioned Numat as a visionary company at the intersection of chemistry, computing, and problem-solving. We created a visual language that captured the precision of their science while hinting at the boundless potential of their technology.

We developed a brand identity that:

Evolved their visual language to reflect a mature, innovative company
Created abstract visual representations of MOFs that told a story of possibility
Developed a design system that felt premium, scientific, and approachable
Crafted messaging that emphasized their end-to-end approach and future potential

The new website became a narrative journey, guiding users through Numat’s capabilities, showing how their MOF platforms could be adapted across industries—from health and safety to semiconductor manufacturing and environmental solutions. The site’s clever information architecture organized solutions by industry, capability, or product to allow users see the broader possibilities of MOFs and how a partnership with Numat could solve their specific challenges.

Looking Ahead

Our work with Numat isn’t just about a website—it’s about setting the stage for their next decade of innovation. By clearly articulating their vision of becoming a global materials provider, we’ve helped them take a significant step toward becoming the definitive MOF technology company.

The new brand and website serve as a platform for Numat to showcase how they’re not just creating materials but enabling entire new possibilities across industries.

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bitBiome

Exploring the grand and the microscopic

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bitBiome is revolutionizing the field of enzyme discovery and engineering with their groundbreaking microfluidic sequencing technology. This innovation has given rise to a vast, unique microbial database that leaves public databases in the dust. Paired with their expertise in bioinformatics and machine learning, bitBiome boasts a comprehensive platform for identifying, assessing, and optimizing enzymes for various industrial applications.

As they set their sights on global expansion into the US and European markets,they partnered with ICS to develop a fresh brand identity and website that would embody their pioneering spirit, scientific prowess, and the exciting potential their platform offers.

Project Objectives

Create a clear, bold brand identity that positions bitBiome as an ambitious global leader
Design and develop an engaging website that effectively communicates the value and impact of bitBiome’s end-to-end platform
Drive inbound inquiries from prospective customers and partners to fuel revenue growth
Develop a flexible design system for consistent, efficient marketing collateral

Our Role

Brand Strategy
Brand Identity
UX/UI Design
WordPress Development
Scientific Illustrations
Marketing Templates
Brand Guidelines

Industry

Biotech & Life Science

Discovery

We kicked off with an immersive discovery phase to understand the ins and outs of bitBiome – their offerings, unique selling points, brand personality, and goals. This included:

Kickoff meeting and brand workshop with key stakeholders to build a working relationship and begin to establish the team’s design and stylistic preferences
Interviews with bitBiome’s leadership, scientists, and satisfied customers
Deep dive into bitBiome’s focus industries and competitive landscape to better understand where the rest of the market is and where to find a place to position them
Development of key user personas: Customers, Scientific Recruits, Investors

These insights formed the foundation of our brand strategy and website architecture, ensuring every decision aligned with the needs of bitBiome’s target audiences.

Visual Identity

With a solid strategy in place, we explored visual directions that would capture bitBiome’s pioneering spirit and the natural source of their platform. We landed on a concept that artfully combines evocative environmental and textural photography with organic 3D visuals of microbes and enzymes. This striking juxtaposition communicates both scientific precision and boundless creative potential, all with nods to various ecosystems that are the source of the bitBiome platform.

We applied this visual language to refine bitBiome’s logo, develop eye-catching graphic elements, and define their core brand colors and fonts. The result is a sophisticated yet approachable aesthetic that truly sets them apart in their industry.

Website

Considering their need to get away from their old site quite quickly, we developed a temporary site. This single page site used a bit of “scrollytelling” along with thoughtful, aspirational copy, and the beginnings of their new visual brand to capture users’ attention and hook them into what was to come.

For the main website, we adopted a user-centric approach to structure the sitemap and prioritize key content. High-impact pages leverage an engaging narrative format to draw visitors in and clearly communicate the value and potential of bitBiome’s platform.

Recognizing the need to appeal to both scientific and business audiences, we struck a careful balance between aspirational messaging and technical details, bolstered by compelling case studies and proof points. The modular design system allows for easy customization of content to cater to different industries and personas.

Developed on WordPress’s Gutenberg editor, the site is structured to empower the bitBiome team to effortlessly update content and add new resources as needed. Rigorous QA across devices and browsers ensured a polished, professional user and admin experience.

A 360º Brand

To allow bitBiome to fully realize their brand across all touchpoints, the following assets were created:

A digital style guide specifying the design system for web and other marketing assets
A library of custom 3D and 2D scientific illustrations to visualize their platform and technology
Branded PowerPoint and document templates for cohesive presentations and collateral
Comprehensive brand guidelines detailing logo usage, color palette, typography, graphic elements, photography style, and more

The Results

The reimagined bitBiome brand and website launched to rave reviews from stakeholders, customers, and industry peers alike. The bold visuals and compelling content effectively capture bitBiome’s innovative spirit and vast potential.

As a result of our collaboration, bitBiome now has a cohesive, impactful brand and digital presence to support their continued growth and expansion. The flexible website and design system components will evolve right alongside their business as they advance their mission to drive a more sustainable, healthy future through the power of enzymes.

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Generate:Biomedicines

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Growing from a first-mover startup to an industry-defining biotech company of the future necessitates evolving a brand while holding true to its original ethos.

Generate:Biomedicines partnered with us to expand its brand and website, showcasing to the biotech community that what was once considered science fiction is now a reality. We achieved this through a year-long buildout of content around their Chroma model, Generate Platform, and Pipeline.

The Chroma story began with ICS designing a blog post about the vast potential of their de novo protein-generating AI and culminated in a full-page buildout that validated the technology. As an unapologetically scientific company, Generate is committed to sharing this breakthrough with the larger scientific community. The Chroma page provides links to an API and model weights where scientists can develop their own de novo proteins.

The model is part of a larger strategy focused on maximizing its platform for impact and creating a pipeline of life-changing medicines. ICS worked closely to develop a platform page that would use existing elements of the brand to visually represent the power and potential of the continuous loop platform to increase the speed at which therapeutics are identified and validated. The success of the platform has resulted in a deep pipeline in multiple therapeutic areas which we designed to immediately show its depth.

The brand relies on visually stunning images of proteins presented through a minimal brand palette to highlight the potential of what comes next.

Our Role

Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

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Octant

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Octant came to us with a challenge: how can we partner together to showcase Octant’s powerful but hard-to-explain technology through their brand and digital experience? And how can we present the company as fresh, cutting-edge—and importantly fun—without alienating their highly-educated core users?

Our discovery work surfaced throughlines that inspired our designers and strategists. Courage is at the heart of Octant.

The company’s foundation is built on taking risks that others aren’t willing to take. We paired the idea of courage with their inspired name, Octant. This intentional reference to mapping the unknown aligns Octant’s core science and technology and their approach to company culture. The brand expression of these themes creates an exciting and energetic digital experience.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

Explainer video

To help further demonstrate their powerful but hard-to-explain technology, Octant looked to the ICS team to create a short explainer video that would effectively communicate their innovative scientific capabilities to their website users. ICS created a explainer video highlighting their unique branding, with the emphasis on courage and the knack for exploring the unknown by showcasing their novel cellular intelligence approach using their experimental platform.

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Empress

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While many biotech companies focus on drug discovery from outside the body, Empress Therapeutics, a Flagship Pioneering company, approaches drug discovery from within. Their unique approach is built on its proprietary platform that canvasses an overlooked source of important pharmacology: the human body.

To support this approach and standout in a crowded field, we created a messaging strategy that differentiates Empress from the sameness of biotech messaging, refreshed the existing brand while maintaining key elements to maintain brand equity, and built out their website to not only attract investors, partners and peers in the near term, but to also create a runway for a future buildout focused on clinicians and patients.

The visual brand conveys a bold, vibrant, and energetic feel that reflects Empress’s unique personality. It conveys a spirit of discovery and efficiency, and reflects Empress’s cutting-edge goal to uncover selective starting points for drugs within the human body. We maintained the brand’s core building blocks — the Empress green and dot motif – and added new elements, leveraging human imagery and a targeted use of motion elements to bring depth and engagement to the overall visual experience.

The visuals align with a messaging strategy that focuses on the innate curiosity and potential that can be found by looking within the human body. This overarching strategy creates multiple messaging lanes where Empress can highlight the discontinuous advancements of its Chemilogics^TMplatform, the use of human chemistry to find prequalified and privileged drugs from within, and its systematic exploration of the metagenome to surface therapeutic opportunities and new medicines.

Our Role

Positioning & Messaging
Brand Identity
Content Strategy
UI/UX Design
Creative Partner

Industry

Biotech & Life Science

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Auregen

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Auregen publicly launched at the end of 2023 but had been in stealth mode for over six years. They partnered with us knowing that brand-building and story-telling would be critical to establish themselves in a crowded and mature industry.

We created a brand and visual language that embodies a bold, futuristic, and natural feel that balances Auregen’s bioregenerative science with the humanity that it serves.

In crafting the brand, our designers created distinct themes, each contributing to a unique visual identity. We used subtle, calming movements to infuse select pages with motion that is fluid, engaging, and hypnotic. This detail is selectively integrated across the site to enhance high-impact pages and create a dynamic user experience.

Auregen’s commitment to human tissue engineering inspired the exploration of 3D bioprinted scientific renders. Realistic depictions of human tissues coexist with abstract layers, textures, and refracted colors to avoid the sterility often associated with generic 3D scientific visuals.

To counterbalance the scientific illustrations, organic biological textures come into play. Exploring the use of textures resembling organic ink blots, we aim to mimic the appearance of cells, new life, and webbed connections. One-line illustrations introduce a human element without relying on stock photography and mirror the line work of a 3D printer, creating a distinctive aesthetic.

Auregen’s visual language is punctuated with a spectrum of “kaleidoscopic” colors, introducing saturated tones paired with warm and restrained tints. This combination aims to create depth, and an inviting, approachable brand personality that steers clear of clinical and cold color palettes.

As Auregen progresses in clinical trials, we anticipate the inclusion of candid patient photography alongside their unique stories, providing a more comprehensive visual narrative.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

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Akouos

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Akouos develops gene therapies with the potential to restore, improve, and preserve high-acuity physiologic hearing for people who live with disabling hearing loss. They serve a wide spectrum of audiences—patients, investors, clinicians, advocates, and more, through three flagship points of entry: the Akouos website, the Sing Registry (a global longitudinal observational study), and Resonate (a program to improve genetic testing).

ICS was challenged to create and build a brand that allows each separate digital experience to stand on its own but also tie back to the Akouos brand as a whole. We used color and repeating visual motifs to connect each digital space while creating a custom look and feel for each.