Go Therapeutics

A clean start for an industry leader

OverView

After 20 years of groundbreaking scientific work, GO needed their brand and digital presence to match their ambition. They partnered with us to create a bold new identity that would attract pharmaceutical partnerships and position them as leaders in next-generation cancer therapeutics.

GO Therapeutics is revolutionizing cancer treatment with their “super clean” targeting technology. Their innovative approach identifies and targets sites found only on cancer cells—not healthy ones—making treatments dramatically safer and more effective than traditional therapies.

Our Role

Brand strategy
Brand identity
UX/UI Design
WordPress development
Collateral
Brand Guidelines

Industry

Biotech & Life Science

Our mission

Create an intriguing, bold brand identity
Design a sophisticated website showcasing their revolutionary platform
Position GO as the definitive leader in clean target therapeutics
Drive partnership inquiries from major pharmaceutical companies

From day one, the GO team was poised to make changes and work collaboratively with ICS. Their small, decisive team—led by two key stakeholders—trusted our expertise and shared our appetite for creative innovation. As their CEO put it, they wanted to be “the Radiohead of biotech”—different, bold, and ahead of the curve.

The Creative Solution

We developed a striking visual identity that marries scientific precision with creative vision:

Clean, minimalist design reflecting their precise targeting approach
Custom scientific illustrations that simplify complex concepts
Sophisticated design system adaptable across all touchpoints
Engaging narrative format that appeals to both scientific and business audiences

Visual Language

GO Therapeutics visual language aims to capture their precise and novel scientific approach. The primary brand elements feature target circles and ambient videos of ink blots. The simple geometric shape of the target circle captures the essence of “super clean targeting,” and the accompanying cross and grid emphasize precision. The reverse ink blot videos are a visual metaphor to communicate the “removal” or “reduction” of cancer cells through GO’s selective target therapies.

Logo

The redesigned logo for GO Therapeutics is a refined and sophisticated representation of the brand’s core mission and science story—precision in targeting cancer cells while preserving healthy tissue.

The most striking feature is the circular element within the “o.” Bisected by a line, this circle represents a crosshair or target, symbolizing GO’s commitment to precision medicine. The crosshair denotes the pinpoint accuracy with which GO Therapeutics’ treatments are designed to identify and attack cancer cells, emphasizing the focus on targeted therapies that aim to minimize collateral damage to healthy cells.

Technical excellence

Developed on WordPress, the site is built with a responsive design that ensures optimal performance across all devices. The WordPress Gutenberg editor provides a robust and user-friendly modular content management system that allows the GO team to easily update content and add new resources as their needs evolve. Robust analytics integration through Google Analytics and HotJar provides valuable insights into engagement, usage, and even possible issues, helping to measure and optimize site performance. Additionally, rigorous quality assurance testing across all major browsers guarantees a polished and professional experience for both users and administrators.

Looking Forward

With their new digital presence, GO Therapeutics is perfectly positioned to advance their mission of transforming cancer treatment through pharmaceutical partnerships. Their bold new identity reflects both their scientific rigor and visionary approach, setting the stage for the next wave of cancer therapeutics and for the next milestones of the company.

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Numat

Storytelling for material science with global impact

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For Numat, a pioneering materials science company working with metal-organic frameworks (MOFs), ICS developed a comprehensive brand identity and website that transforms how the world sees their groundbreaking technology. Our goal: elevate Numat from a promising startup to a recognized leader in next-generation material solutions with potential impacts across industries and in applications yet to be imagined.

Our Role

Discovery strategy
Content Strategy
Brand Identity & Logo
Visualizations
Design System
Website Design & Development

Industry

Precision Chemistries and Materials Science

The Challenge

Numat faced a unique communication challenge. Their core technology—MOFs—is complex, highly technical, and not widely understood even by those in the material science field. Despite being capable of solving critical global challenges in areas like carbon capture, gas filtration, and molecular separation, Numat struggled to tell a story that resonated beyond scientific circles.

The company needed a brand and digital presence that could:

Demystify their sophisticated MOF technology
Showcase the versatility of their product platforms
Communicate their potential to transform multiple industries
Attract investors, talent, and commercial partners

Our Approach

We dove deep into Numat’s world, understanding not just their technology but their vision. Our strategy centered on positioning Numat as much more than a materials company. We wanted them to be seen as problem solvers with a platform technology that could reshape how industries approach complex challenges.

The resulting brand and website repositioned Numat as a visionary company at the intersection of chemistry, computing, and problem-solving. We created a visual language that captured the precision of their science while hinting at the boundless potential of their technology.

We developed a brand identity that:

Evolved their visual language to reflect a mature, innovative company
Created abstract visual representations of MOFs that told a story of possibility
Developed a design system that felt premium, scientific, and approachable
Crafted messaging that emphasized their end-to-end approach and future potential

The new website became a narrative journey, guiding users through Numat’s capabilities, showing how their MOF platforms could be adapted across industries—from health and safety to semiconductor manufacturing and environmental solutions. The site’s clever information architecture organized solutions by industry, capability, or product to allow users see the broader possibilities of MOFs and how a partnership with Numat could solve their specific challenges.

Looking Ahead

Our work with Numat isn’t just about a website—it’s about setting the stage for their next decade of innovation. By clearly articulating their vision of becoming a global materials provider, we’ve helped them take a significant step toward becoming the definitive MOF technology company.

The new brand and website serve as a platform for Numat to showcase how they’re not just creating materials but enabling entire new possibilities across industries.

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bitBiome

Exploring the grand and the microscopic

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bitBiome is revolutionizing the field of enzyme discovery and engineering with their groundbreaking microfluidic sequencing technology. This innovation has given rise to a vast, unique microbial database that leaves public databases in the dust. Paired with their expertise in bioinformatics and machine learning, bitBiome boasts a comprehensive platform for identifying, assessing, and optimizing enzymes for various industrial applications.

As they set their sights on global expansion into the US and European markets,they partnered with ICS to develop a fresh brand identity and website that would embody their pioneering spirit, scientific prowess, and the exciting potential their platform offers.

Project Objectives

Create a clear, bold brand identity that positions bitBiome as an ambitious global leader
Design and develop an engaging website that effectively communicates the value and impact of bitBiome’s end-to-end platform
Drive inbound inquiries from prospective customers and partners to fuel revenue growth
Develop a flexible design system for consistent, efficient marketing collateral

Our Role

Brand Strategy
Brand Identity
UX/UI Design
WordPress Development
Scientific Illustrations
Marketing Templates
Brand Guidelines

Industry

Biotech & Life Science

Discovery

We kicked off with an immersive discovery phase to understand the ins and outs of bitBiome – their offerings, unique selling points, brand personality, and goals. This included:

Kickoff meeting and brand workshop with key stakeholders to build a working relationship and begin to establish the team’s design and stylistic preferences
Interviews with bitBiome’s leadership, scientists, and satisfied customers
Deep dive into bitBiome’s focus industries and competitive landscape to better understand where the rest of the market is and where to find a place to position them
Development of key user personas: Customers, Scientific Recruits, Investors

These insights formed the foundation of our brand strategy and website architecture, ensuring every decision aligned with the needs of bitBiome’s target audiences.

Visual Identity

With a solid strategy in place, we explored visual directions that would capture bitBiome’s pioneering spirit and the natural source of their platform. We landed on a concept that artfully combines evocative environmental and textural photography with organic 3D visuals of microbes and enzymes. This striking juxtaposition communicates both scientific precision and boundless creative potential, all with nods to various ecosystems that are the source of the bitBiome platform.

We applied this visual language to refine bitBiome’s logo, develop eye-catching graphic elements, and define their core brand colors and fonts. The result is a sophisticated yet approachable aesthetic that truly sets them apart in their industry.

Website

Considering their need to get away from their old site quite quickly, we developed a temporary site. This single page site used a bit of “scrollytelling” along with thoughtful, aspirational copy, and the beginnings of their new visual brand to capture users’ attention and hook them into what was to come.

For the main website, we adopted a user-centric approach to structure the sitemap and prioritize key content. High-impact pages leverage an engaging narrative format to draw visitors in and clearly communicate the value and potential of bitBiome’s platform.

Recognizing the need to appeal to both scientific and business audiences, we struck a careful balance between aspirational messaging and technical details, bolstered by compelling case studies and proof points. The modular design system allows for easy customization of content to cater to different industries and personas.

Developed on WordPress’s Gutenberg editor, the site is structured to empower the bitBiome team to effortlessly update content and add new resources as needed. Rigorous QA across devices and browsers ensured a polished, professional user and admin experience.

A 360º Brand

To allow bitBiome to fully realize their brand across all touchpoints, the following assets were created:

A digital style guide specifying the design system for web and other marketing assets
A library of custom 3D and 2D scientific illustrations to visualize their platform and technology
Branded PowerPoint and document templates for cohesive presentations and collateral
Comprehensive brand guidelines detailing logo usage, color palette, typography, graphic elements, photography style, and more

The Results

The reimagined bitBiome brand and website launched to rave reviews from stakeholders, customers, and industry peers alike. The bold visuals and compelling content effectively capture bitBiome’s innovative spirit and vast potential.

As a result of our collaboration, bitBiome now has a cohesive, impactful brand and digital presence to support their continued growth and expansion. The flexible website and design system components will evolve right alongside their business as they advance their mission to drive a more sustainable, healthy future through the power of enzymes.

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Emulate

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Emulate is an energetic company pioneering a new era in human health through the power of organ-chip technology. Through a combination of biology, design, and engineering, Emulate has developed the Human Emulation System, which gives researchers unprecedented abilities to recreate the human microenvironment for the purposes of understanding how disease, drugs, chemicals and cosmetics affect our health.

The Emulate team came to us motivated to evolve and deepen their brand language, while also building a new website with a robust infrastructure that could scale with their business. The ICS team was also tasked with expanding the existing Emulate visual language by creating a sleek, modern, and responsive website to better communicate the benefits of Organs-on-a-Chip, and create a hub for their digital marketing efforts.

The result is a future-driven and engaging experience for visitors that elevates Emulate’s brand and reputation as a leader in the organ-chip space. The ICS team expanded upon Emulate’s visual language by layering in elements like biological microscopy details, along with glass-like transparency effects reminiscent of Emulate’s transparent organ-chip technology, introducing visual depth and elegance that connects the biology to the product. We designed content to be accessible and immersive by using custom animations, illustrations, and narrative-style page layouts to provide more opportunities for storytelling and a more captivating path to understanding the power of Emulate’s technology.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

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Ginkgo Bioworks

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Our creative digital designers and strategists worked closely with Ginkgo Bioworks’ stakeholders (founders, scientists, designers, and strategists, to name a few) to help build the brand that put synthetic biology on the map and created a whole new category in biotechnology. We started with a quick iteration to meet a tight deadline, and continued to expand and evolve their digital brand over the following years.

Read below to see how ICS and Ginkgo worked together on the Grow Magazine, Concentric by Ginkgo, Creative Residency, and Syntheticbiology.com.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

New design system

We introduced a fresh new look for Ginkgo while creating a full-scale website that showcased their work, their people, and their facilities. The homepage was redesigned to reflect their wide variety of work and capabilities –from cultured ingredients and fragrances to vaccines and biosecurity. The new brand design confidently declares Ginkgo as a leader in synthetic biology, using bold typography and visuals that speak to their creative and fluid spirit —showcasing the endless sense of possibility through the power of biology.

Grow Magazine

Together with the Ginkgo team, we developed the Grow brand, an editorial platform designed to evangelize and celebrate the potential of synthetic biology for the world at large.

Concentric

When Ginkgo quickly responded COVID by launching and scaling Concentric, we partnered with them to bring a new digital brand to market as fast as possible through our collaborative and iterative design and development strategy.

Creative Residency

ICS collaborated with Ginkgo and Faber Futures to execute their vision for the Ginkgo Creative Residency in which creatives from around the world spend three months working at the intersection of thier creative discipline and synthetic biology.

Syntheticbiology.com

To accompany their IPO announcement in spring 2021, ICS and Ginkgo partnered to create syntheticbiology.com, a stand-alone microsite to cement Ginkgo’s role as the authority in synthetic biology.

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Greentown Labs

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Finding solutions to climate change takes collaboration, innovation, scale and community—and Greentown Labs is uniquely positioned to meet that challenge.

As longtime partners of Greentown Labs, ICS created a brand built around the collective awe and bridge building needed to foster, develop, and commercialize climate solutions. The website is where startups, corporations and partners come together to learn how to take climate action that matters. From creating a welcoming user experience that showcases Greentown startups to making event signup intuitive and seamless, the Greentown Labs brand leads with a sense of community and belief in what we can achieve together.

The brand and website are built with growth and flexibility top of mind. And the site has scaled as Greentown has grown from a Somerville-based incubator to a national climate tech leader with multiple locations. We oriented that growth around a brand architecture that allows new programs and services to have their own distinct look and feel but also connect back to the Greentown Labs parent brand.

It’s climate action at work.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Clean Energy

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ProFound Therapeutics

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ProFound Therapeutics, a Flagship Pioneering company, tackles the grand challenges of biology by exploring the vast frontier of the dark proteome to uncover therapeutic proteins that will transform medicine.

Our assignment was to present a brand that operates at the highest level of biotech, to show the elegance of their deep and innovative science, and to ground ProFound’s exploration through the visual introduction of the ProFoundry Platform. The site employs abstracted landscapes and terrain-like details as a way to visualize Profound’s exploration of uncharted scientific territory. The unexpected color palette aligns with Profound’s sophisticated science and creates a sense of visual elegance. We complemented the more abstract visuals with a scientific visualization of the ProFoundry Platform that introduces users to a diverse pipeline of revolutionary medicines. The site as a whole creates a sophisticated experience that aligns with a company that is revealing a vast new frontier for the biotech industry.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

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We are full of ideas, we just need someone to share them with.

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Akouos

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Akouos develops gene therapies with the potential to restore, improve, and preserve high-acuity physiologic hearing for people who live with disabling hearing loss. They serve a wide spectrum of audiences—patients, investors, clinicians, advocates, and more, through three flagship points of entry: the Akouos website, the Sing Registry (a global longitudinal observational study), and Resonate (a program to improve genetic testing).

ICS was challenged to create and build a brand that allows each separate digital experience to stand on its own but also tie back to the Akouos brand as a whole. We used color and repeating visual motifs to connect each digital space while creating a custom look and feel for each.

Our Role

Logo
Brand Identity
Brand Architecture
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

Get In Touch

We are full of ideas, we just need someone to share them with.

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Auregen

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Auregen publicly launched at the end of 2023 but had been in stealth mode for over six years. They partnered with us knowing that brand-building and story-telling would be critical to establish themselves in a crowded and mature industry.

We created a brand and visual language that embodies a bold, futuristic, and natural feel that balances Auregen’s bioregenerative science with the humanity that it serves.

In crafting the brand, our designers created distinct themes, each contributing to a unique visual identity. We used subtle, calming movements to infuse select pages with motion that is fluid, engaging, and hypnotic. This detail is selectively integrated across the site to enhance high-impact pages and create a dynamic user experience.

Auregen’s commitment to human tissue engineering inspired the exploration of 3D bioprinted scientific renders. Realistic depictions of human tissues coexist with abstract layers, textures, and refracted colors to avoid the sterility often associated with generic 3D scientific visuals.

To counterbalance the scientific illustrations, organic biological textures come into play. Exploring the use of textures resembling organic ink blots, we aim to mimic the appearance of cells, new life, and webbed connections. One-line illustrations introduce a human element without relying on stock photography and mirror the line work of a 3D printer, creating a distinctive aesthetic.

Auregen’s visual language is punctuated with a spectrum of “kaleidoscopic” colors, introducing saturated tones paired with warm and restrained tints. This combination aims to create depth, and an inviting, approachable brand personality that steers clear of clinical and cold color palettes.

As Auregen progresses in clinical trials, we anticipate the inclusion of candid patient photography alongside their unique stories, providing a more comprehensive visual narrative.

Our Role

Logo
Brand Identity
Content Strategy
UI/UX Design
WordPress
Creative Partner

Industry

Biotech & Life Science

Get In Touch

We are full of ideas, we just need someone to share them with.

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Empress

OverView

While many biotech companies focus on drug discovery from outside the body, Empress Therapeutics, a Flagship Pioneering company, approaches drug discovery from within. Their unique approach is built on its proprietary platform that canvasses an overlooked source of important pharmacology: the human body.

To support this approach and standout in a crowded field, we created a messaging strategy that differentiates Empress from the sameness of biotech messaging, refreshed the existing brand while maintaining key elements to maintain brand equity, and built out their website to not only attract investors, partners and peers in the near term, but to also create a runway for a future buildout focused on clinicians and patients.

The visual brand conveys a bold, vibrant, and energetic feel that reflects Empress’s unique personality. It conveys a spirit of discovery and efficiency, and reflects Empress’s cutting-edge goal to uncover selective starting points for drugs within the human body. We maintained the brand’s core building blocks — the Empress green and dot motif – and added new elements, leveraging human imagery and a targeted use of motion elements to bring depth and engagement to the overall visual experience.

The visuals align with a messaging strategy that focuses on the innate curiosity and potential that can be found by looking within the human body. This overarching strategy creates multiple messaging lanes where Empress can highlight the discontinuous advancements of its Chemilogics^TMplatform, the use of human chemistry to find prequalified and privileged drugs from within, and its systematic exploration of the metagenome to surface therapeutic opportunities and new medicines.