Brand evolution for pioneers of precision immune tolerance

Selecta Biosciences is revolutionizing biologic therapies to expand treatment options for patients with serious and debilitating diseases. They partnered with us to evolve their brand to better communicate and visually express their story to potential investors, KOLs, and recruits in a very crowded market. Their technology is complex but the end goal is very simple: leave a lasting legacy of improved care for patients. So, we focused on developing a visual language that balances human-centric imagery with scientific imagery to connect Selecta’s science and technology with real people and real outcomes. The result is a dynamic brand that highlights the cutting-edge nature of the technology and how that technology impacts people’s lives for the better.