UX Strategy & Design Services
Clarity isn’t a feature, it's the foundation
it's the foundation
Great UX turns complexity into clarity. It’s how users navigate your site, how content is structured, and how your brand connects. At ICS, we design experiences that are strategic, intuitive, and built to perform—helping your users move with ease and your business move forward.
Our ux strategy & design process
Every decision leads to a better experience
We’ve helped biotech leaders, B2B startups, consumer brands, and service industry brands rethink how their audiences interact with digital products. With a sharp eye for structure, detail, and performance, we help clients make decisions about what content matters, where it lives, and how users find it.
Here’s how we work
Discovery & Research
Through stakeholder interviews, collaborative workshops, analytics, and competitor audits, we uncover key insights about your users, business goals, and challenges.
UX Strategy & Planning
We define navigation models, information architecture, content hierarchy, and conversion paths—ensuring that everything on your site is working toward clarity and action.
Wireframing & Prototyping
We translate strategy into wireframes and interactive prototypes—bringing your content and structure into focus before we ever move into UI design.
Content Planning & Guidance
We help you plan what content you need, where it goes, and how it should be written. Our team can guide you in creating your own content or step in to write for you.
UI & Interaction Design
We design interfaces that are simple, elegant, and easy to use—built for real people, across real devices. Every button, scroll, and transition is purposeful.
Every step is led by an experienced UX strategist and supported by project management that keeps things moving smoothly—no confusion, no chaos.
Why Choose Image Conscious Studios?
Designed for real users, aligned with real outcomes
We’ve helped biotech leaders, B2B startups, consumer brands, and service industry brands rethink how their audiences interact with digital products. With a sharp eye for structure, detail, and performance, we help clients make decisions about what content matters, where it lives, and how users find it.
We care deeply about the experience of a brand—shaping it with strategy, structure, and the kind of creative thinking that makes it memorable.
Here’s what makes working with us different:
We lead with structure
From navigation to interaction, we help you define the flow that supports your content, goals, and brand story.
Rooted in real business outcomes
Whether it’s increasing engagement, improving clarity, or speeding up time to decision—we design UX that works.
Process you can count on
Our approach is collaborative, transparent, and managed by seasoned project manager who keep timelines and teams aligned.
Smart decisions, made together
We don’t disappear into black-box decks. Our teams, led by an account manager, work alongside your team to map structure, test ideas, and make confident choices.
Digital-first by design
We know what makes a great web experience, and how to guide you toward the right decisions without reinventing the wheel.
from wireframes to what’s live
Our UX work spans everything from early-stage strategy to full product redesigns. Whether it’s simplifying complex flows, creating intuitive structures, or building interfaces that perform beautifully, we’ve helped clients across industries turn their UX challenges into clear, scalable solutions.
Our other areas of expertise:
Designed for Startups
Petri is a digital toolkit designed for seed to Series A Biotech startups.
Frequently Asked Questions
Here’s what you might be wondering
Do you offer just UX strategy, or full design too?
Both. We can deliver a strategy and wireframe foundation for your team, or carry it through UI design and development with ours.
How long does a UX project take?
It depends on your goals and complexity. The best way to find out? Let’s talk. We’ll help scope what’s needed and share a clear plan based on your timeline and budget.
What kind of research do you include in UX strategy?
We tailor our research to your needs, but most projects include workshops, interviews, analytics review, competitor audits, and more. If deeper user testing is needed, we’ll make it happen.
Can you help with content planning and writing?
Yes. We guide content strategy from day one, helping you identify what content is needed and where it should go. Need writing support? We can do that too.
Can you work with our in-house team or development partner?
Absolutely. We’re great collaborators and know how to help teams without slowing things down. Our project managers keep communication clear and timelines on track, and our full team is accessible when needed—no bottlenecks, no black boxes. We pride ourselves on being great to work with.
Do you offer UX audits of existing websites or apps?
We do. Our audits provide actionable recommendations to improve usability, performance, and clarity across your platform.
get started with us
Let’s make your user experience work harder
Whether you’re rebuilding your site, launching something new, or just trying to make a complex experience simpler—we’ll help you build a UX strategy that supports your content, aligns your team, and delivers what users actually need.