Brand Strategy & Design Services
Build a brand that’s unmistakably yours
We don’t do superficial. We do the deep work—the kind that uncovers what makes your business different and turns it into a brand that’s strategically grounded, visually compelling, and impossible to confuse for anyone else.
At ICS, we combine research, insight, and high craft to build digital-first brand strategies and identities that help ambitious companies align around their vision and move toward growth with confidence.
Whether you’re launching a new venture or evolving what already works, we’ll help you articulate your brand from the inside out—and make it look damn good in the process.
Our Brand Strategy & Design Process
Smart strategy. Strong systems. Zero guesswork.
Every project starts with clarity. We dig into your business, market, and audience—then build a brand that captures your difference and communicates it with power.
Here’s how it works:
Discovery & Research
We lead collaborative workshops, stakeholder interviews, and competitive audits to get aligned on your goals and uncover the insights that make your brand unique.
Naming & Verbal Identity
Need a name? We guide you through a structured naming process and develop voice and messaging tools that make your brand clear, consistent, and memorable.
Brand Guidelines & Documentation
We provide clear, usable guidelines to help your team apply the brand consistently—and adapt it as you grow.
Brand Strategy Development
We define your positioning, mission, values, and messaging framework—giving you a strategic foundation that’s both internally aligned and externally resonant.
Visual Identity Design
From logos and typography to colors and iconography, we create scalable, distinctive visual systems that work across every platform and touchpoint.
Why Choose Image Conscious Studios?
20+ years of brand building across industries
We’ve been doing this a long time—and we’ve done it well, across a wide range of industries. From biotech and B2B to consumer brands and climate tech, our experience helps us see patterns others miss and craft strategies that move business forward. View our work across industries.
Clients love working with us because we bring clarity, collaboration, and creativity to every step. We’re not here to sell templates. We’re here to guide you through a thoughtful, strategic engagement that gets everyone aligned and excited about what’s next.
What sets us apart:
Strategy with substance
We don’t just define your message. We build systems to help you deliver it clearly and consistently.
Digital-first from day one
Everything we design is made to perform in real life—on screen, at scale, and across platforms.
Deep, cross-industry experience
Our work spans sectors and challenges, helping us bring sharp thinking and fresh ideas to every engagement.
We help you meet aggressive goals
We’ll work with you to design a brand that supports your next big milestone—whether it’s Series A, a product launch, or a new market entry,
A collaborative, guided process
Our senior PMs and account managers help manage stakeholders, align teams, and keep things moving. No chaos. Just steady progress toward a great result.
our portfolio
Great brands,
built right
Every brand we create is built with intention—from the first strategic insight to the final pixel. We’ve helped startups go from stealth to spotlight, reimagined established brands to meet ambitious growth goals, and created design systems that scale with teams as they evolve.
Our other areas of expertise:
Designed for Startups
Petri is a digital toolkit designed for seed to Series A Biotech startups.
Get Started with Us
Let’s create a brand you’re proud to stand behind
Branding shouldn’t feel like guesswork or group therapy. With ICS, you get a strategic, collaborative experience—guided by a seasoned team that knows how to manage stakeholders, make decisions, and keep things moving. Let’s bring your vision to life with a brand that’s built to perform.