STR

Bringing clarity to a complex mission

Overview

STR makes the world a safer place by developing technology and applying it to solve emerging national security challenges. Their technology platforms tackle tough problems in cybersecurity, distributed sensing, and artificial intelligence to deliver mission performance. However, because of the sensitivity of the work they do, they found it difficult to attract technical talent to their rapidly growing company.

We worked with their team to design a site and brand that would show off a bit about what they do and give job seekers a true sense of their open, dynamic company culture. The brand identity uses a combination of custom candid photography married with bright, engaging colors, and geometric precision to emphasize the human foundation of their technical mission. The site was organized in a way to allow users to deeply understand their commitment to collaboration and diversity while providing just enough information about their projects without becoming a national security risk. The resulting brand is fiercely dynamic and driven without ignoring the people and perspectives that make them who they are as a company.