Sapient

Seeing the invisible — at scale

Overview

Sapient is a specialized CRO that facilitates drug development by identifying biomarkers through advanced technology, data analysis, and a large patient database. Armed with a fresh logo, they came to ICS for a modern website designed to give users an understanding of their technology and to differentiate them from other CROs. The plan was to design a clean, simple UX for easy website navigation, reflecting Sapient’s ability to handle complex tasks at scale and clearly communicate its primary value proposition.

Sapient’s visual identity embodies its industry leadership through sleek, minimalist, and highly polished design. “Dark Mode” elements with darker backgrounds and strategic use of bright, bold colors project innovation and strength. We used the “Specificity at Scale” theme and visualized the discovery of the imperceptible using details within complex elements, referencing the abstract linear elements of the new Sapient logo.