Etiome

Designing a brand to make the invisible visible

Overview

What if we could stop disease before it starts to feel like disease?

Most of the healthcare world treats illness after symptoms appear — by then, the damage is already done. Etiome is flipping that model.

Built on the science of Temporal Biodynamics™, Etiome is pioneering a new category of care: preemptive healthcare. Their platform detects “silent-stage” disease — the early, invisible shifts happening at the molecular and cellular level — and develops biostaged medicines that can halt or even reverse progression before it becomes irreversible. It’s bold. It’s sophisticated. And it needed a brand experience to match.

Our Role

  • Brand strategy
  • Brand identity
  • UX/UI Design
  • WordPress development
  • Collateral
  • Brand Guidelines

Industry

  • Biotech & Life Science

Designing for a new kind of medicine

Etiome came to us to help them introduce this wholly new way of thinking about health with a visual identity and website that could carry the weight and potential of the idea.

They weren’t looking for sleek futurism or wellness-lite. They needed a design that could express the precision of their science, the humanity of their mission, and the potential of building a platform to detect disease before it’s even felt.

So that’s where we started: with time, biology, and the belief that invisible doesn’t mean unknowable.

Making time visible

Etiome’s platform doesn’t just detect disease — it maps the progression of disease biology over time. It identifies where someone is along the disease continuum, confirms biostages with temporally relevant biomarkers, and enables interventions that are precisely timed to stop the progression of disease.

That idea — identifying and delivering stage-specific therapies to the right patient at the right time — shaped everything we designed.

We developed a visual system that blends geometry with humanity: silhouettes layered with subtle distortion, structured patterns that suggest motion, clarity, and control. A restrained palette, confident type, and flexible design system gave the brand both scientific credibility and creative range.

The UX and UI followed suit — intuitive, clean, and carefully paced to guide users through a complex story without overwhelming them. Every scroll, every detail, aimed to make the invisible feel real, and the future of medicine feel tangible.

From stealth to standout

The site launched alongside Etiome’s emergence from stealth in Spring 2025 — helping them introduce a high-stakes new idea to the world with the kind of presence it deserves.

Now, with a brand that reflects the boldness of their science, Etiome is positioned to attract top-tier talent, secure partners and investors, and build the future of preemptive healthcare — one biostage at a time.

Get In Touch

We are full of ideas, we just need someone to share them with.