Terrana

A Confident Launch for a Breakthrough RNA Ag Bio Platform

Brand Backstory

Founded by Flagship Pioneering in 2021, Terrana Biosciences is using RNA to create adaptive, non-GMO crop protection and resilience tools. The science is deep, but the goal is simple: help growers meet climate and yield challenges faster, cheaper, and more precisely than chemical sprays or breeding ever could.

Our Role

Logo
Brand identity
Content Strategy
UI/UX Design
Development
Creative Partner

Industry

Sustainability and AgBio

The Business Problem

Terrana had a groundbreaking platform and $50M in initial funding but no public-facing narrative. The site needed to launch simultaneously with press coverage and immediately establish credibility with investors, partners, and talent. We had to get the science right and make it actionable for people who weren’t steeped in synthetic biology.

The Aha Moment

Our breakthrough insight came from a shift in framing: Terrana’s RNA platform doesn’t alter the plant genome—it delivers adaptive instructions. That mental model helped us communicate complexity with clarity. That shift from genetic engineering to adaptive instruction reframed everything. It gave us permission to lean into accessibility, adaptability, and immediacy across the Platform and Possibilities pages.

Translating Insight to Strategy

We anchored our content and design work in four core principles:

Accessible Science: Lead with clarity, not jargon—no buried ledes or whitepaper walls.
Dual Value Frames: Make it matter for investors and growers, without diluting either.
From Platform to Possibility: Show not just how it works, but what it enables.
Durable Modularity: Design content components Terrana could reuse in decks, press, and BD.

Platform Page UX

Modular layout introduces the platform and product classes (Prevent™, Protect™, Improve™) in scrollable sections.

Navigation & Flow

Cross-linking and clear CTAs connect pages and drive users toward Contact and Careers.

Possibilities Page

Reframes the tech as real-world solutions: climate resilience, disease defense, and soil health.

Visual Language

RNA-inspired patterns and movement cues communicate scientific energy without relying on biotech clichés.

Early Impact

While long-term metrics are still maturing, Terrana’s team reports:

Investor confidence: Platform page now used in investor and BD outreach.
Streamlined messaging: Core messaging applied across decks and collateral

What’s Next

As Terrana evolves its pipeline and enters new partnership conversations, ICS is helping define analytics benchmarks and content plans to support the next chapter—positioning the site not as a static asset but as a strategic tool.