.406 Ventures

Hitting It Out of the Park: Elevating the Digital Presence of .406 Ventures

Overview

.406 Ventures came to us with a clear goal: redesign their brand and website to reflect the thoughtful and forward-thinking nature of their brand while creating a user experience that felt distinct, approachable, and aligned with their long-standing identity. Our role was to bring that vision to life through thoughtful UX strategy and refined UI design that would set .406 apart from other venture capital firms.

A key objective of the redesign was to ensure the new site felt unmistakably .406—friendly, down-to-earth, and founder-first, while also elevating the brand’s visual identity to match its reputation for strategic focus.

Our Role

Brand strategy
Brand identity
Logo
UX/UI Design
Development
Brand Guidelines

Industry

Venture Capital

We began with a redesign of the .406 Ventures logo and an animated mark created to bring life to the new site. The next step was expanding their color palette that combined .406’s familiar teal and red with warmer neutrals and brighter accents. This combined with a bold new typographic style and the evolution of the brand began to take shape. Additionally, we turned to candid videos of .406 team members annotated by hand-drawn pen scribbles to the site to ensure a human touch throughout the system.

During discovery, we quickly saw a need to better connect portfolio companies, .406 partners, and their areas of focus. To do this, we developed a streamlined user experience designed to emphasize .406’s investment sectors, portfolio successes, and core differentiators—all while reducing repetitive content and supporting readily changing needs.

The result is a website that delivers on the client’s goals: it differentiates .406 from peer firms, makes key information easy to find for founders, limited partners, and other stakeholders, and creates a confident first impression. The new site authentically communicates who .406 is with an approachable tone and aesthetic that feels entirely their own.