Sumiao Hunan Kitchen

This authentic Hunanese spot sits right in the heart of Cambridge’s bustling Kendall Square. We worked closely with their team incorporating family photos and vibrant colors to give the restaurant a feeling of excitement with the warmth of home.

Ahead of the announcement, we replaced their previous site with a microsite that introduced the new look and messaging for the brand. Then, when the dust settled, we built a new iteration from this microsite, updated the UX, and created a full-scale website that showcased their work, their people, and their facilities. The new website gives them a platform to communicate what they do, tell their unique story, and attract top talent to their rapidly-growing company.