Innovive

Bringing clarity to a company built on innovation

Overview

Innovive is a long-time leader in laboratory animal research solutions, helping research organizations simplify vivarium operations through recyclable caging systems, equipment, and expert support services. As the company continued to grow and expand into new markets, they recognized an opportunity to better communicate what makes Innovive different and create a more consistent brand experience across every customer touchpoint.

With AALAS (American Association for Laboratory Animal Science), the industry’s premier laboratory animal science conference on the horizon, Innovive partnered with ICS to refresh its messaging and visual language. The engagement focused on developing a stronger strategic foundation that could be carried across the company’s trade show presence, corporate presentation, and future marketing initiatives.

Our Mission

Innovive came to ICS with a clear objective: strengthen how the company communicates its value while creating a more cohesive brand presence ahead of AALAS.

Our goals were to:

Clarify Innovive’s positioning within the laboratory research market.
Develop messaging that better connected with customers and partners.
Refresh the company’s visual language ahead of a major industry event.
Create a consistent experience across the trade show booth, corporate presentation, and supporting collateral.
Build a strategic foundation that could support future marketing efforts.

Our Role

Brand strategy
Brand identity
UX/UI Design
Development

Industry

Biotech & Life Science

Our Approach

We started with a brand strategy workshop and stakeholder interviews to better understand Innovive’s business, customers, and competitive landscape. Those conversations uncovered an important opportunity. While Innovive is recognized for its recyclable caging systems, the bigger story is the impact those solutions have on the research community.

Working closely with the Innovive team, we developed a messaging framework that shifted the conversation from product features to customer outcomes, simplifying vivarium operations, improving sustainability, and supporting scientific discovery. That strategic foundation guided every creative decision that followed.

Messaging Strategy

Using insights gathered during discovery, we refined Innovive’s messaging to communicate not only what the company does, but why it matters.

Rather than leading with technical specifications, the refreshed story focused on the value Innovive delivers to research organizations: making day-to-day operations easier, supporting more sustainable laboratory practices, and helping scientists focus on their research.

The result was a messaging framework that created consistency across sales, marketing, and customer communications while establishing a foundation for future brand growth.

Trade Show Experience

With AALAS serving as the project’s primary milestone, we translated the new messaging into a trade show experience that reflected Innovive’s evolution as a company.

From booth graphics to supporting collateral, every element was designed to tell the same story, creating a cohesive experience that helped visitors quickly understand what makes Innovive different. More than a product showcase, the booth became an extension of the brand and reinforced Innovive’s commitment to innovation, sustainability, and customer partnership.

Corporate Slide Deck

To support conversations beyond the trade show floor, we also refreshed Innovive’s corporate slide deck presentation.

The updated presentation reflected the new messaging and visual direction, giving the leadership and sales teams a more engaging and consistent way to communicate with customers, partners, and prospective clients. Designed to be flexible and scalable, the presentation continues to support business development well beyond the event itself.