Arboretum

Overview

Arboretum is working to make precision medicine a reality for common diseases. By combining genetic testing with precision clinical development, they’re creating new ways to identify disease earlier, improve patient outcomes, and accelerate the development of targeted therapies.

They partnered with us to evolve their visual identity and create a brand experience that could communicate that vision with clarity. As Arboretum’s story evolved, so did the work; growing from a corporate website into a complementary clinical experience, with both connected through a shared brand and a common purpose.

Our Role

Brand evolution
UX/UI Design
Webflow development
Corporate & clinical websites
Scientific platform visualizations
Branded PowerPoint template

Industry

Life Science

Our Mission

Create a brand experience that communicates Arboretum’s vision with clarity and confidence.
Design complementary corporate and clinical websites for distinct audiences.
Develop a flexible visual system that can grow alongside the company.
Translate complex science into an intuitive, engaging user experience.

Arboretum is bringing together genetic testing, precision clinical development, and strategic partnerships to advance a new approach to precision medicine for common diseases. Our role wasn’t to simplify that vision—it was to help people understand it. Together, we shaped that story into an experience that feels clear, approachable, and meaningful for every audience.

From the outset, the project was built on open collaboration and thoughtful decision-making. Clear feedback and a shared commitment to finding the strongest solution allowed the work to move efficiently and evolve alongside Arboretum’s growing needs.

The Creative Solution

Investors want to understand the company’s long-term vision. Pharmaceutical partners are exploring opportunities to collaborate. Healthcare providers need to understand the clinical value, while patients are looking for information they can trust. Our challenge was creating an experience that answered each of those questions without ever feeling fragmented.

We developed a flexible visual system built around expressive typography, custom scientific illustrations, and a warm, nature-inspired design language that helped Arboretum stand apart from the more conventional look of many biotech companies. The result is a brand that feels scientifically credible, approachable, and built to evolve.

As the project progressed, Arboretum’s evolving needs led to a dedicated clinical experience. Rather than treating it as a separate project, we approached both websites as complementary experiences—each designed for a distinct audience while expressing the same brand through a consistent visual language and shared story.

Visual Language

Arboretum’s visual language draws inspiration from the intersection of science and nature. Organic textures, expressive typography, and custom scientific illustrations create a distinctive identity that feels both credible and approachable. Combined with a restrained color palette and thoughtful use of imagery, the system gives the brand room to communicate sophisticated science without overwhelming the audience.

Designed as a flexible foundation rather than a fixed aesthetic, the visual system brings consistency across both the corporate and clinical websites while allowing the brand to evolve as the company grows.

The Outcome

As Arboretum’s needs evolved, the work evolved with them.

What began as a corporate website expanded into a complementary clinical experience, creating two connected destinations that serve different audiences while expressing a single brand. Together, they provide a cohesive way for Arboretum to communicate its vision today while supporting the company’s continued growth.