Impact Pages: For when flows and journeys don’t quite cut it

For digital products that are transaction-oriented, user flows are a natural fit. A user goes through a checkout process, signs up for […]

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2019 Web Design Trends to Watch

As we welcome in the new year, the ICS team has taken a visual inventory of emerging web design trends over the […]

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Digital Design: A Glossary for the Rest of Us

Having joined ICS from outside the design world, my digital design learning curve was steep. It turns out that many of our […]

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Practicing What We Preach

Every day, we work closely with our clients, shepherding them through the ins and outs, the ups and downs (mostly ups!), and […]

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Can’t talk to users? Why not talk to sales?

For many projects, getting together a group of users to survey using a screener is enough to gain valuable insight before the […]

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Build a Persona, not a Character

Recently, before the start of a new project, I decided to do some searching for examples of Personas to see if there […]

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